SEASON 3 / EPISODE 5 Sauze D’oulx, Italy Episode 5 of The Atherton Project begins with the team travelling to the mountain town of Sauze D’Oulx for some a week’s free riding ahead of the next World Cup race. It’s a place where all there is to do is eat, sleep and ride – a [...]

Episode 4 begins with the team hitting the road as they make the long drive to the next world cup race in Leogang, Austria. Gloomy weather means the track’s not looking its best. Undeterred, Gee’s keen to get a good qualifier and a podium place to get some points in the bank. Dan’s fast getting [...]

Episode 3 of The Atherton Project kicks off with a visit from pro trials biker and viral internet sensation Danny MacAskill, who takes the gang out for a spot of inspirational riding around Llanrhaeadr, much to the locals’ bemusement. Dan reflects on how post-injury he’s become so much more aware of the risks involved, and [...]

CALLING independant bike shops! I’ve long been a fan of Milltag and their bespoke designed cycling jerseys. They collaborate with well known artists and designers to create limited, individually numbered editions of jerseys. Which means you can sniff your nose up at your mates in Assos or Rapha kit. This is unique my friend. Milltag [...]

The Atherton Project is back for a third series! We’ll be following Gee, Rach and Dan through the ups and downs of the race season on and off the track. Episode One will air on Red Bull TV on 2nd June. In preparation for the launch of series 3 of The Atherton Project, we take [...]

Lovely project from Juri Zaech who is apparantly trying to get one of these made for real. Just imagine! Great work. . via behance ..

The season finale of The Atherton Project sees Gee, with his World Cup win under his belt, heading to Utah for the mother of all freeride events: Red Bull Rampage. On the road, Gee and the team stop off at a gun range to let off some steam, and a few AK-47 rounds! Then it’s on to Red Bull Rampage. [...]